Protect your search engine reputation from negative results. Monitor related search keywords, and make sure no defamatory content ranks high. Your reputation is important, don't let bad reviews destroy you. Users will Google you - be in the know about what they search and what results they see.
This free tools allow you to find the most popular and relevant keywords to your website. Use them to monitor what search results come up to those keywords. This tool allows you to assess your search engine optimization need, if any results negative to your image need to be removed. Usually this is done by making your own site rank higher, in order to push down non-beneficiary results.